Drag & Try

Drag&Try is a Colombian startup, a marketplace that aims to sell in an innovative and technological manner.

We initiated the brand creation process with a branding effort in which we aimed to capture the experience that the brand offers to its users through innovation and uniqueness, as the brands present in this store would be independent, inclusive, and environmentally friendly.

Once the corporate identity phase was completed, we proceeded with the design and development of the platform. The purchasing process had to be straightforward and somewhat intuitive since they have a Fitting Room feature, allowing you to see what size fits a mannequin similar to your measurements.