Reasons why your company should have a website

Have you ever wondered if your company really needs to have a website? Well, in this article, we'll show you how a website can positively impact your business.

You may have some doubts about whether or not you should have a website, and that's completely normal, as we increasingly find that the internet is immersed in every aspect of our lives.

Before we dive into the topic, I want you to take a look at these statistics to give you an idea of the reach of the internet in the world: More than 50% of the global population uses the internet, 2/3 of the global population uses mobile phones.

As you can see, in a digital world, relying on old methods alone is not sufficient to reach new customers. Let's explore why and what benefits come from making good use of the opportunities that having a website offers.

1. Visibility

Nowadays, the first thing people do when they need a product or service is search on the internet. After hearing this statement, doesn't it seem like a website is the easiest way for them to find you?

Having a website makes it possible for people to know what you do, your quality, and in this way, showcase your company to the world. After all, having the best product is of no use if nobody knows about it.

2. Competitiveness

If this is how it works, that's where your potential customers are – on the internet. So, what happens when you don't have a website? It's simple – your competition, which does have one, will have a significant advantage and a greater chance of being contacted and closing a deal.

However, it's not just about having a website because that's what people say you should have. It's important to make an effort to ensure that this space truly reflects your company, its unique selling proposition compared to your competition. It should convey the necessary trust so that your existing and potential customers can find in you the confidence to engage in a business relationship with your company.

3. Prestige and Credibility

A website allows you to present your product or service in a more professional manner than simply having a profile on a social network.

The role of social media in your business is crucial, and we'll discuss that later. However, I can assure you that the credibility you provide to your customers by having a website is much higher. This is because through a customized and exclusive website for your company, you can demonstrate, in its form and content, that you understand your business, have the capacity to meet their needs, and provide the guidance they expect, among other factors that influence the purchase decision.

I know you may have heard this before: a website is the business card you have in front of your customers. We interpret this as the opportunity you have on a website to showcase your company just the way you want. You can convey the essence of your company to the visitors as if they were visiting your physical office. Even if you don't have a physical office or storefront, with quality content and design, you can instill trust in people who visit your site.

4. Expanding Your Company

When you don't have a website, you limit your company's ability to reach more customers.

Gaining recognition in the market is not an easy task. To achieve this, you need an ever-growing audience interested in your product or service. Expanding your company, making it known to more people who are interested in it, generating more interactions with your brand, among other things, falls within the realm of Digital Marketing. However, achieving results in this process wouldn't be possible if these people don't have a website to land on.

5. Relationship with your Customers

Your website plays an important role not only in the purchase decision for a lead but also in keeping a customer engaged. Building this relationship depends on several factors that you can implement simply by having your own website.

Your audience is looking to address their concerns and needs, and one way you can support this process is by publishing informative content that answers those questions.

Another approach could be to create a frequently asked questions (FAQ) section where you provide answers to the most common questions you have encountered throughout your experience in the market.

En tu sitio web puedes tener un chat en tiempo real como una herramienta para acortar el tiempo de decisión de tus clientes como también darles respuesta de manera inmediata.

People visiting your website are interested in staying informed about your company's news and promotions, making this an excellent means to enhance your customers' experience.

These are just a few possibilities for your website. Your main focus should be on making your customers feel truly important to your company.

6. Sales Tool

If your company sells any type of product, there's nothing better than an online store to provide customers with the opportunity to make purchases at their convenience. E-commerce is gaining more and more ground in today's market.

But if your company doesn't operate in that manner, you might think that it's not a sales tool for you. Let me tell you that it's an indispensable tool for implementing inbound marketing in your company.

Whether it's products or services, your website can generate significant sales opportunities for you, even while you're asleep, as it serves as a means for people to get to know you and reach out to you.

Conclusion

To conclude, I want you to ask yourself if, after reading this, you still believe that having a website doesn't make a difference when it comes to running a business in this digital age.

If you've changed your mind, don't hesitate any longer, and let's begin this process.

Now, if you already have your website, you're on the right track, and it might be worth considering whether it's fulfilling its purpose, whether it's mobile-optimized, whether it has SEO optimization, or whether what you need is to develop a strategy to enhance your conversions.

In any case, we hope this article has provided you with a new perspective on the importance of having a website and the possibilities it can bring to your company.

Let's chat! Our interest at Vorn Media is to take your company where you've always wanted it to be.