¿Why NOT create your website on Wix?

If you want to create your company's website, it's important that you know the reasons why creating a site on Wix might not be as good of an idea as it seems.

If you're reading this, it's because you've already made the decision to create your website on the internet. If not, I also invite you to read the following article: Reasons your company should have a website.

Surely you've heard a lot about the Wix platform, where you can create a website without much prior knowledge and even for free. This may sound appealing, but before you make a decision, I'd like you to consider some aspects that we, as experts, believe are important for you to be aware of. Let's get started!

¿What is Wix?

Wix is an online platform that provides us with a tool to create websites with our own images, colors, and text, all in a simple manner using specific templates. There is a free option that will include something like "ourdomain.wix.com" in your website's domain, and in addition to this, Wix can place their own advertising on the website you create, both in the header and the footer.

In Wix, there are various premium options and plans, which we'll explain in more detail below.

Free Plan

As we mentioned earlier, with the free plan, your website will be hosted under the Wix.com domain. This means that your website's URL will be something like mybusiness.wix.com.

Now, you might wonder, how does this affect my company? The answer is: quite a bit. This significantly impacts your online presence because organic search engines like Google won't easily find you unless you have your own domain.

Having relevance in search engines makes it easier for your target audience to find you, as the first search results tend to receive the clicks from the audience you're aiming for with your business. So, just on this one aspect, you could be losing potential customers. That's significant, isn't it? Let's move on to the next plan.

Connect Domain Plan

This plan comes at a cost of $4.08 per month and allows you to connect your own domain, which can help address the previous issue. However, let's take a closer look.

It offers limited storage capacity for your website's content and has restrictions on bandwidth. Additionally, with this plan, Wix will continue to display advertising on your site. This can be detrimental to your audience's experience and may not instill confidence or authority in your company as you compete in the market.

Combo plan

This plan costs $8.25 per month, and it allows you to remove advertisements, connect your own domain, and add a site favicon. These are some beneficial features, but let's explore what else this plan offers.

With this plan, you get 3 GB of storage and a 2 GB bandwidth. At this price point, you're essentially paying for hosting services. However, if you compare it to another company that provides similar services, such as GoDaddy, for the same cost, you could have 100 GB of storage, a free domain, and the ability to create as many business email addresses as you need. It's important to consider these alternatives when making a decision for your website.

There are more Premium plans in which bandwidth and storage vary, but it's not worth mentioning them as they are more expensive and only provide access to some additional tools for adding modules to your site.

You might wonder, Besides the cost-to-benefit ratio, are there any other aspects I should know about when creating a website on Wix?

Well, now that we've clarified some points regarding the platform itself, we can delve into the most important aspects of why not to create a website on Wix.

• Your website will never truly be yours.
Wix leases you the platform and hosting service as long as you pay your monthly fee, meaning your site will remain live. However, if you ever decide to migrate your website to another hosting provider and no longer wish to pay Wix, the site you've created with them cannot be transferred elsewhere because it was never truly yours.

In contrast, if you choose to build your own website, perhaps making a small initial investment, you can have your site on a Content Management System (CMS) or content management platform, and you won't be dependent on anyone else. You'll also have the flexibility to edit it with ease.


• If WIX goes away...
As I was saying, all the information on your site belongs to Wix, and if they ever decide to shut down, you'll have to start from scratch because your site will go with Wix.

There are various Content Management Systems (CMS) where you can create great sites at reasonable costs and in a reasonable amount of time. These platforms offer easy customization and content updates.


• Suboptimal web positioning
The structure and code of a website created with Wix are not very search engine-friendly, as titles and meta tags are not easily customizable. This is of vital importance for your site because it ensures that potential customers can easily find you when searching on the internet.

For good search engine optimization (SEO), several tasks are recommended, such as adding a blog with user-friendly URLs, title tags, and meta descriptions, among others. With Wix, it's not possible to perform these tasks, and if you have a free plan, it's not worth the effort because SEO or organic positioning doesn't exist.


• Renewing the look or giving your site a fresh new feel isn't easy
With Wix, you won't be able to easily change the design and structure of your site because the templates are tied to the content. If you want to change it, you'll need to start a new site from scratch.


• There is no scalability
Por lo general los sitios en internet suelen evolucionar, lo que empieza como un sitio informativo puede luego volverse una tienda, una plataforma de suscripciones u otras muchas cosas, con Wix no tienes grandes posibilidades de evolucionar tu sitio y con esto, tu empresa. Tendrás que adaptarte a las limitadas posibilidades que te brinde la plataforma y sus planes premium.

Conclusion

Wix is a tool that allows you to do things quickly and easily, perhaps for experiments or even to present some work in college. But if you want a high-quality website, establish an online presence, showcase your company as professional and trustworthy, attract new clients, and potentially evolve your business in the future, you should seek to have a professional website that meets the needs of your company and your customers.

If, after reading this article, you are eager to provide all of this to your company, at Vorn Media, we will be delighted to advise you and elevate your online presence to a higher standard. Let's talk!